Rolex is very successful at marketing their product by integrating the 4P’s (Product, Price, Placement, and Promotion). These are solidly built replica watches UK with a starting price of around US 7K.
Although Rolex makes their own movement, Rolex has used other manufacturers in the past. The sister brand Tudor used ETA movements for decades and recently has a movement made in-house, which Tudor shares with Breitling in exchange for Breitling’s chronograph movements.
The argument can be made that if you pay top dollar for perfect fake Rolex watches with the same internal parts found in other watch brands, what are you getting for your investment? At some point it is just a name on the dial.
On the streets of Hong Kong or New York a person can buy a “Rolex” virtually indistinguishable from the genuine article. It could have a Chinese made Seagull movement or ETA and sold at a fraction of the cost of the Swiss made original. What will friends and family think when you show up with a Rolex? Will they assume it is real or fake?
One of the only watchmakers that truly construct every piece in-house is Seiko. Seiko even makes their own lubricating oil. There are no “knock-offs” of Seiko or Citizen Watches and yet these manufacturers make very unique products that are just as accurate and well-made as Swiss luxury Rolex replica watches.
The Japanese not only make a fine product but like Seiko’s “spring drive” or Citizen’s Precisionist movement they continue to innovate.
It all boils down to what the consumer wants the watch to do, tell time or advertise ones financial position. Are you looking for form or function? An expensive watch is just costly. There are lesser known Swiss cheap Rolex copy watches like Oris that are just as good as the high-end brands.
In the arena of luxury top replica Rolex watches, the cost is often the benchmark of value. In point of fact, the price is not always commensurate with function, construction, materials or value. It reminds me of the art world. A Picasso costs a fortune because an arbitrary group of people subjectively agree that Picasso’s work has value.
Rolex has a large following, however, there are many brands that match or exceed Rolex in design, quality, complications, and most of all real value. I own more than one Rolex and I can say through experience that they are good but certainly not the best.
Rolex puts a lot of effort into advertising their brand and promotes the image of wealth and success via ownership of their watches. Most people don’t know anything about horology, so they are easily convinced by Rolex’s ubiquitous advertising.
They also see their favorite celebrities, who also don’t know anything about horology, sporting gold diamond encrusted 1:1 Rolex fake watches rather than “more valuable” and conservatively styled Patek Philippes, etc. Since the “more valuable” brands don’t put as much emphasis on being a lifestyle brand as Rolex does, it’s an easy sell for Rolex.
